As a marketing consultant working with a lot of small and micro-businesses, I come across many small biz owners that want to drive sales to their company the cheapest and fastest way possible, even if that means taking a few short cuts here and there.
OK, I get it, times are tough and no one wants to waste a penny and everyone I talk to needs more customers. Many folks hear that Social Media Marketing is “Free” or nearly free and therefore, they want in now, quickly and with immediate results (meaning sales). Hey, don’t we all if this option is at all possible? I mean, sheesh, there’s at least a 3 offers a day for a seminar that is going to teach me “the secrets to using social media for FREE and FAST incremental business”. If they offer a class in it, it must be “real”, right? To which I answer, yeah, sort of.
Is Social Media Marketing the salvation for cash strapped business owners looking to drive in more business? Maybe, depending on whether your prospects hang out online, how much time you have to invest, how well you build your relationships with them, and whether you engage them and market to them or spam them.